I was invited to check out the Paper Store one evening a few weeks ago to check out the latest fall fashion.

Yup, you read that right. That store that you know and love for greeting cards, invitations, and all things party also has a great selection of clothes, jewelry and accessories.

So next time you’re in for that new Lily Pulitzer organizer that you’ve had your eye on, head over to the clothing section and check things out.

A few of the buyers for the store were on hand to tell us what they were finding popular this season. Not a surprise, rich tones like burgundy were popular. All of their clothes are at an affordable price point, even their faux shearling jackets were priced under $100.

Booties are hot again this season as well as flats and athleisure wear. According to one estimate, the athleisure market, including footwear, was worth $270 billion in 2016, and was estimated to grow by 30% by the year 2020.

When looking at accessories, and especially cold weather accessories, fur seems to be a trend. Knit hats with pom poms, and even these cute clutches can be accessorized with a fur pom charm. (For a more indulgent product, check out my friend Pamela’s company, Petite Mort, that sells what I call “accidental” fur.)

As far as jewelry is concerned, stacks are back! It’s a fun way to show your personal style, as each bracelet can tell a story. Check out these fun bracelets from Dune jewelry, that have sand from beaches around the world. You can also go on their website and see on a map all the places they have sand from (and a sample of what it looks like)! Pick out a few to remember some of those great vacations you’ve taken.

The Paper Store has a huge selection of Alex and Ani bracelets – they’re my obsession! Check out their new Flying Kites bangle, their charity by design, which gives a portion of its proceeds directly to the organization from now until the end of the year. For more information about Flying Kites, check out their website. Shown above is a piece from their 2016 Rio Olympics, Team USA collection.

Layers also go for necklaces – I loved these dainty ones by Kitsch.

Blues are a favorite year after year, but early feedback says that purple is also a popular color this season. Mixed metals are also big this season, so don’t be afraid to put your silver, gold and rose gold all in the same stack.

I went to the Paper Store in Framingham, but they have locations all over the north east.

Disclaimer: I was invited to a private event at The Paper Store. I was provided with a discount for shopping at the event that evening. All opinions are my own.

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